Defence, resilience, climate tech – many names, same thing?

Should your renewable energy, new materials, or sustainable infrastructure start-up rebrand as a “resilience” or “security” company? Start-ups that once called themselves “impact” or “climate tech” firms are now shifting their messaging to tap into the boom in defence and dual-use tech funding across Europe. Today, I ask VCs, incubators, and communications experts whether it’s smart to jump on the bandwagon.

Maddy Savage

Freelance reporter

maddy@loop.se